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Hip Travel Mama Privacy Policy

Last Modified: June 16, 2010

We recognize the importance of your privacy. Please read the following policy to understand how your information will be treated by Anne Taylor Communications, LLC (“ATC”) in connection with website located at www.hiptravelmama.com (the “Site”).

Our Site may contain links to sites, products or services of other companies. These and other third-party sites, products and services are not controlled by us and are not subject to this privacy policy.

Information We Collect

What information we collect from visitors to our Site depends upon how visitors choose to interact with us through the Site. You can use most of our Site without providing any personal information to us. However, your election to use our full range of services may involve providing personal information to us that identifies you or can be used to identify or contact you, such as your name, mobile or other telephone number, email address, postal address or billing information. When you provide personal information to us, you are no longer anonymous to us.

The following is a list of types of information we may collect and ways in which it is collected:

  • Information you provide. Some features of the Site may require that you provide us with personal information as a condition of accessing and using those features, and some features of the Site may give you the option to provide personal information. For example, if we offer services or promotions that require registration, we will ask you for personal information such as your email address, postal address or telephone number. You may of course choose to submit information to us in various ways as well, such as when you contact us by email.
  • Partner sites. We may offer some services through relationships with other companies and websites. These may include, for example, discount codes, promotions, giveaways or products. Personal and other information that you provide to those sites may be sent to us. We process that information in accordance with this privacy policy. The partner companies or sites may have different privacy practices and we encourage you to read their privacy policies.
  • Logged information. We may automatically collect and store some information that you do not actively provide, such as your internet protocol (IP) address, browser type, the date and time of your visit, and the last website or web page you visited.
  • Cookies and other internet technology.
    • When you visit or use the Site, we may send one or more cookies (that is, small text files) to your computer that identify your computer browser’s visit. Most browsers are initially set to accept cookies, but you can typically change your browser’s settings to refuse all cookies or notify you when of a new cookie request. We may use other technology, such as web beacons (also sometimes called pixel tags or transparent GIFs) to track use of our Site.
    • Cookies placed by ATC may incorporate personal information, such as your user name and password, if any, although passwords will not be included unless you request that they be saved for automatic login.

Information Use and Disclosure

  • We may collect and use personal and other information to provide certain features of our Site. For example, we may collect and use this information to respond to or fulfill requests or enquiries, process orders and registrations, communicate with you in general, and store user preferences.
  • We may also share personal and other information with our selected suppliers, service providers and partner sites in order to facilitate providing services to you. For example, we may provide such information to third parties that are involved with operating and maintaining the Site (including for example where another company provides website hosting, customer support or email message deployment services for us), performing business and sales analysis, improving the Site.
  • We collect and use non-personal (anonymous) information to display customized content and advertising, measure the usage and effectiveness of our Site and our online advertising and other content and activities, and improve our Site. Much of this information is gathered using cookies or other internet technologies, as described above under “Information We Collect.”
  • We also share non-personal (anonymous) information with other companies for marketing purposes, such as the display of targeted advertising with or in our Site or the sites or services of other companies. This information may include aggregated information such as usage statistics or demographic trends regarding our users or those of sites or services with which we have a business relationship. It may also include anonymous information regarding particular users, such as information about websites or pages visited by the particular user.
  • We use and share personal information where you have chosen to allow us to use and share that information for specific purposes. For example, you may choose to allow us to share personal information with other companies for offers or other marketing purposes, among other things.
  • We disclose personal and other information if we have a good-faith belief that the disclosure is reasonably necessary to comply with the law, legal process or an enforceable government request; to enforce applicable terms of use for our Site; to detect, prevent or otherwise address illegal activity, fraud, or security issues; or to protect the property or safety of our users, ATC, or the public as required or permitted by law.
  • In connection with a significant transaction or proposed transaction involving ATC, such as a merger or acquisition, we may transfer personal and other information to another company.

Your Choices

We make good faith efforts to provide you with access to your personal information and the ability to correct the information if it is inaccurate or to delete it at your request if it is not required to be retained by law or for legitimate business purposes. We require users to reliably identify themselves and the information they wish to access, correct, or remove before processing these requests, and we may decline to process requests that we believe in good faith are unreasonable or unduly burdensome (such as requests that are repetitive, require disproportionate technical effort, jeopardize the privacy of others, or would be impractical to satisfy). Please contact us as described below in this privacy policy if you wish to review or correct your personal information.

If you have registered with us, you can delete your account at any time by contacting us with that request. If you delete your account, we may retain certain information associated with your account for recordkeeping. Further, we generally do not remove information that you have made publicly available, and information that has already been provided to third parties as described in this privacy policy may be retained by those third parties and will be subject to their policies, and not this privacy policy.

If we propose to use or share personal information for any purposes other than those described in this privacy policy, we will offer you an effective way to opt out of the use and sharing of personal information for those other purposes.

Information Security

We take security measures to protect against unauthorized access to and unauthorized alteration, disclosure or destruction of personal information. These measures include administrative and physical security measures intended to guard against unauthorized access to personal data.

Online Privacy of Children

Our Site is not directed to children under the age of 13, and we do not knowingly collect, use or disclose personal information from anyone under 13 years of age.

Contacting Us

If you have any questions or concerns about this privacy policy, please feel free to contact us by email at info@hiptravelmama.com.

Changes to this Privacy Policy

This privacy policy may change from time to time. We will post any changes on this page, and for significant changes we will provide a more prominent notice on our Site. Each version of this privacy policy will be identified by its revision date at the top of the page.

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