It is the weekend before Christmas and I’ve yet to finish my holiday shopping. The tree and decorations have been up for weeks, and I’ve been blissfully engrossed in some fun, new client projects, working late hours, early mornings and squeezing in snuggles with the kids. Sometimes, there are not enough hours in the days leading up to Christmas, but I’m grateful for every moment of holiday hustle and bustle. Santa will be visiting our house this year, bringing the magic of the season, but for me, it is not about the gifts, but the time with our little ones that believe in magic and gathering of healthy family and friends that I’m most grateful for.
When our first daughter was 18 months old, we spent the week before Christmas at Seattle Children’s Hospital, for treatment for a serious infection in her lymph nodes. While it was a scary time for us as new parents, our stay was brief in comparison to the many families we met who would be spending that holiday season in the hospital. I recall so vividly, one little girl who played in the playroom with my daughter, her head bald and lined with a swirl of stitches. While we never did know what illness she was battling, we knew it was serious. Her parents were clearly weary from the long journey of managing family life with a sick child, and we left the hospital with a feeling of wanting to help and a heart full of gratitude for health.
Last week, when I watched this video, Santa Flies Coach, produced by one of my client partners, Expedia, in partnership with St. Jude Children’s Research Hospital, this memory came flooding back and so did the tears. The research and treatment at St. Jude and their outreach with local hospitals worldwide are helping families in need everywhere – just like the little girl we met at Seattle Children’s.
Did you know that as the world leader in pediatric research, St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade?
Since opening 50 years ago, St. Jude research has played a pivotal role in pushing overall U.S. pediatric cancer survival rates from 20 to 80 percent. St. Jude creates more clinical trials for cancer than any other children’s hospital, and they are leading an unprecedented effort to identify the genetic changes that cause childhood cancers. Launched in early 2010, the Pediatric Cancer Genome Project is the world’s largest effort and investment to date to understand the genetic origins of childhood cancers. St. Jude freely shares research findings, helping families in need around the world.
Want to help? As part of their ongoing partnership with St. Jude, Expedia has teamed up to provide you with the opportunity to donate either cash, or your earned Expedia+ rewards points to support the lifesaving work of St. Jude Children’s Research Hospital.
Donations like yours are why no family pays for anything. Expedia will give 100% of all donations made to St. Jude Children’s Research Hospital.
Disclosure: This post is part of an ongoing partnership with Expedia, all opinions expressed here are my own.